LEARN the art of shameless
SELF-PROMOTION
Real talk: I know how badly you want the world to know what you’re up to. But I also know how hard it is to put yourself out there, and that on your worst days you sometimes feel like a fraud. Between you and me, I know a thing or two about that. I also know that ignoring self-promotion closes the door on opportunities. That’s why I’ve dedicated my career to helping people think strategically about self-promotion.
WANT THE REAL BEHIND-THE-SCENES STORY? KEEP READING…
To say ‘I GET IT’ is an UNDERSTATEMENT.
I’ve personally been through the worst of imposter syndrome and also had the unique experience of honing the image of public figures at high levels of office and high profile executive leaders as they’ve worked through the same hurdle. I understand how challenging it feels to create a strategic brand that works for you commercially and (the bigger challenge) of actually putting yourself out there. And it’s what led me to do what I do.
I’m in the business of visibility. My speciality is helping people who are the face of their brands build a personal brand platform and confidently promote themselves.
I bring 15 years of experience working with high profile public figures and brands to the table. I also bring a life-long obsession with power and the study of it — via my degree and my book-in-progress.
Most people dream about being found—about sharing their talents with the world. But what they don’t realize is that it doesn’t work that way. I help people take things into their own hands and make themselves known.
The Real Behind-The-Scenes Story
SHARING MY DEEPEST DARKEST SECRETS
BEHIND-THE-SCENES WITH HOPE
I know firsthand what it feels like to want to do big things with your brand but be paralyzed by the idea of self-promotion. I had my Record Scratch you’re probably wondering how I got here moment somewhere between my 7th and 57th Zoom call with Hollywood production companies about staring in my own show.
I panicked. I kinda lost it. I mean, after those calls I did one of the most extreme things a millennial can possibly do. I went off grid. Total. Radio. Silence. Like 5 mins after those cameras turned off I set all my social media accounts to private, put a giant, obnoxious under construction graphic on my website, turned off the lights and ate a tub of Ben & Jerry’s Boom Chocolatta.
How did I end up chatting with those producers in the first place? Let’s step back further…
[CUE RECORD REWIND SOUND EFFECT]
At seventeen, I looked like a confidence powerhouse. I was already managing political campaigns, making plans for law school, and preparing my presidential run. You wouldn’t have guessed that behind all my self-assurance I was hiding a terrifying secret.
LONG STORY SHORT (FOR THOSE OF YOU WHO LIKE TO GET RIGHT TO THE POINT):
When I was 17 my family left a traumatic domestic violence situation & we built a house using YouTube videos.
STAY WITH ME. THIS STORY GETS EVEN MORE INTERESTING.
During and after the house build, politics continued to be my escape. It was a whirlwind. I interned and worked for for a former US President, 14 United States Congressmen, & politicians at every level of state politics.
MY CAREER IN POLITICS PROPELLED ME TO WORKING WITH HIGH PROFILE INDIVIDUALS CREATING THEIR PERSONAL BRAND PLATFORMS. BUT I DIDN’T STOP THERE.
MY MOM WROTE A TELL-ALL MEMOIR dishing out all the details of our crazy house building project, so I created a brand platform for her. And it worked. The memoir sold in a big New York publisher’s auction. Every major news network in the US aired a story about us. So did all the minor ones. And all the bloggers. Then we went on talk shows. And appeared in stories in 75 countries.
I THINK YOU SEE WHERE THIS IS GOING…
This inevitably lead to dozens of offers for reality shows and more. And that’s how I ended up at that Record Scratch Moment. Overwhelmed. Feeling like a fraud. Thinking I needed a reality check about my career prospects — who was I to be doing this?
That whole privacy thing I was clinging to? Our story had over 2 billion views in one year. So in my particular case, setting my social media accounts to private wasn’t really having the desired effect. Talk about having no choice but to face and own your past (& present)! It was like the entire world doing an intervention for me. Don’t worry though, as it turns out, this is what I’d actually been training for all along. Creating and managing my family’s public facing brand became my very strange but real reality. But something big was about to happen.
The pandemic hit and our reality show & feature film producers bounced faster than a politician after their scandal hits the headlines. And while a part of me doesn’t like to fail at ANYTHING, a bigger part of me was relieved. Not because I wanted privacy or anonymity. But because the family brand I built was strong enough to continue. And I get to spend my days doing what I love — helping people over the familiar hurdle of imposter syndrome so they can present themselves as the brand they know they were meant to be. (And I get to do it with my furry partner in crime by my side).
…now, let’s build your personal brand.
LOOKING FOR MY OFFICIAL, PRESS-READY BIO? READ IT HERE.
LET’S WORK TOGETHER
& CREATE YOUR SELF-PROMOTION PLAN
I work with a limited number of clients each year who are serious about positioning themselves with a strategic personal brand and publicity strategy. If you’re ready to finally go ALL-IN on promoting your brand, your ideas, and your projects, I would love to be the trusted advisor by your side while you do it.
