I package people & their projects.
Ready to share your brand & your work with a larger audience… but don’t know how to do it strategically?
Have you ever wondered how your competitors are getting recognized with publishing deals, speaking gigs, industry awards, and press features while you just never seem to get the recognition you deserve?
What isn’t missing is expertise — you’ve put in the hard work and have the experience, degrees, certifications, and ultimately the know how. You may be new to your current work but your background still gives you a competitive edge.
You’re good at what you do. You’re just having trouble letting the world know.
Now, if you’re here, it’s because you know you have a big message and mission. That’s a given. But unfortunately, it’s what you don’t know – how to talk about yourself & promote your projects – that’s stopping you from confidently and strategically putting yourself out there.
Whether you’re just launching your personal brand or about to launch a monumental, brand-defining project like a book, you need to feel 100% confident in your message before you go all in on promoting with your energy, time, and money. And I’m here to help you make it happen. Keep reading to see how.
PERSONAL BRANDING ↓
PUBLICITY STRATEGY ↓
POWER HOUR CALL ↓
POSITIONING & MESSAGING FOR YOUR BRAND
PERSONAL BRANDING
The Personal Brand Plan is a comprehensive message development process that results in a strategic playbook outlining your plan to talk about yourself and what you do (in the media, on stages, on camera, in boardrooms, and on social media).
This process was designed to help people who are the face of their brand build a strong messaging plan rooted in strategy so you can go all in on promoting yourself and your next big project.
From Silicon Valley venture capitalists who have founded world-changing startups to public figures with enough clout & notoriety to have an official day named after them, I’ve helped clients around the world package their skills, knowledge, and accomplishments into profitable & publicity-worthy platforms. I bring my 14+ years of experience to working with public figures and high profile individuals to your personal brand.
IMAGINE WHAT YOU WOULD ACCOMPLISH IF YOU COULD: STOP QUESTIONING EVERY STRATEGIC BRAND DECISION YOU MAKE, EVERY SOCIAL MEDIA POST YOU WRITE, AND WHY YOU’RE DOING WHAT YOU’RE DOING.
WHAT’S INCLUDED?
A CUSTOMIZED, STRATEGIC PLAN TO VERBALLY PACKAGE WHO YOU ARE, WHAT YOU DO, & HOW TO PROMOTE IT ALL STRATEGICALLY IN A 20+ PAGE PLAYBOOK THAT’S EQUAL PARTS BRANDING AND PUBLIC RELATIONS
This isn’t just big, conceptual concepts that will live inside of a PDF forever. This is 100% useable content you can implement to start promoting yourself immediately.
To make it easy to follow through specific action-steps are included for each piece of your key messaging.
Your plan will include concrete suggestions for how and where you can incorporate your key messaging — now & in the future. From weaving a subtle mention of your book into your signature keynote to starting your TikTok videos with your “one sentence” introduction, you’ll have strategy.
HOW IT WORKS:
During two 90 minute collaborative Zoom calls, we’ll deep dive into your brand vision so I can translate your ideas into powerful positioning and ready-to-use messaging. We’ll also strategize solutions for other unique-to-you brand challenges, like:
- Determining what you really want to be known for and not just settling for what feels obvious or easy
- How to separate your personal brand from your company (or if they should be one in the same)
- Balancing privacy concerns with the reality that you need a public profile
What’s inside of the playbook:
your brand story
core messaging
your platform
personal bio
positioning
market research
target audience
packaged persona
It’s time to get serious about your positioning yourself as a spokesperson for your brand. Because when you have something BIG to launch — whether it’s a book, company, product, service, or your personal brand — you have to show up confidently as the face of your brand.
PERSONAL BRANDING IS A PROCESS THAT CLARIFIES WHO YOU, ARE, WHAT YOU DO, AND HOW TO PROMOTE IT ALL STRATEGICALLY.
The results you can expect:
A newfound confidence in yourself and your brand
The foundation you need to launch brand defining projects
A promotional strategy that works for you at a commercial level
Powerful positioning that makes self-promotion easy
READY TO FINALLY FEEL PREPARED TO PUT YOURSELF OUT THERE?
THE INVESTMENT FOR THE PERSONAL BRAND PLAN: $3997 USD
JENNIFER RETIRED AS A MEDICAL CEO & LANDED A PUBLISHING DEAL FOR HER FIRST BOOK. SHE NOW SHARES HER STORY TO SUPPORT OTHER CAREGIVERS.
“I worked with Hope to position my brand before the launch of my book. The description and the reality are a total submersion in discovering my brand, defining it thoroughly, knowing it and then proceeding with it as my identity.
The most exciting moment of my experience was having someone ask me about my book and brand and just having an understandable, well-spoken answer roll off my tongue because of the work I had done with Hope.
My intention is simply to get my book out to all of the people who need it. Now that I truly understand my brand, archetype and message and have the insights on the industry that Hope provided, I have a much better chance at succeeding in that intention and being both efficient and effective with my resources.
Hope Brookins is worth her weight in gold. She challenged me but the challenge was entirely pleasant and well worth it. Second only to therapy, working with Hope is the best time and money I have ever spent.”
JENNIFER A. O’BRIEN, MSOD, AUTHOR OF THE HOSPICE DOCTOR WIDOW: A JOURNAL
CALEB TOOK PERSONAL BRAND HEADSHOTS AND LAUNCHED HIS WEBSITE & HIS LEGAL PRACTICE. HE DIDN’T HAVE TO WRITE A WORD OF WEBSITE COPY HIMSELF.
“Hope is THE expert in self-promotion! She built a website for me that was a game-changer for my business.”
CALEB, ATTORNEY
JAMES LAUNCHED HIS PROFESSIONAL MOTIVATIONAL SPEAKING CAREER AFTER A SUCCESSFUL BOOK LAUNCH. HE CONTINUES TO SHARE HIS STORY ON STAGE.
“Hope is an expert in branding. Her strategic mindset is backed with experience and solutions that work.
Her services have not only been instrumental in my book's brand, but in my business' as well!”
JAMES R. NOWLIN, AUTHOR OF THE PURPOSEFUL MILLIONAIRE AND CEO OF EXCEL GLOBAL PARTNERS
TURN YOUR STORY & EXPERTISE INTO A HEADLINE
PUBLICITY STRATEGY
The Publicity Plan takes the guesswork out of getting in front of the media so you can share your story and your work with the world and become known for your expertise (both inside and outside of your industry).
With an approach that combines storytelling, guerilla marketing tactics, and traditional public relations practices you’ll be equipped with a one-of-a-kind publicity strategy to build awareness around your brand and your latest projects.
My expertise lies in helping people become known for their stories and as thought leaders. From interviews to profile features to in-person segments and everything in-between, I’ve represented politicians, entrepreneurs, fashion designers, interior designers, motivational speakers, silicon valley start ups (and their founders), wedding planners, digital marketers, fiction and non-fiction authors, publishing companies, attorneys/law firms, photographers, relationship experts, and food brand founders.
WHAT’S INCLUDED?
A CUSTOMIZED, STRATEGIC PLAN TO PITCH YOUR BRAND & YOUR PROJECTS TO THE MEDIA SO YOU CAN BUILD CREDIBILITY & AUTHORITY
- Media-ready bio with your compelling origin story to include in your pitches
- Press release to announce your latest project
- Target media database with contacts customized to your industry and brand goals
- Strategic media angles based on your specific campaigns (usually includes a profile story angle about how you got where you are and an expertise angle about what you’ve learned through your work)
- Customized plug-and-play pitch email template (that you can use over & over again to pitch to media)
- Customized plug-and-play pitch follow-up template (this secures just as many placements initial pitching)
- A list of specific, tangible media-approved ways to promote your projects during interviews/placements
- One-on-one media training to practice your soundbites so you’re confident going into interviews
*No Publicity Plan is the same and the list above is not a comprehensive list. Your proposal will include a plan that’s crafted around your specific needs.
It’s time to get serious about positioning yourself as a spokesperson for your brand.
THE INVESTMENT FOR PUBLICITY STARTS AT $1000 USD
DEBB’S DAUGHTER HAD A SOLD OUT OPENING WEEKEND AT THE BOX OFFICE AND WAS COVERED BY THE PRESS.
“Hope will help you sell yourself and your ideas.
I reached out to Hope with no idea how to best utilize what I saw as the most important day of my daughter’s life, her upcoming Off-Broadway Debut of a show that she had written and was starring in. With less than two weeks until showtime, I couldn’t see past my immediate goal of helping my daughter to sell out the show, nor could I see our story from an objective point of view.
Even though I’ve worked in sales and marketing for over a decade and considered myself an amateur expert at publicity, Hope was able to completely transform my perspective and help me craft a story angle that was equal parts brilliant and impactful!
Hope helped me see that my daughter’s Off-Broadway show wasn’t the end all be all event, publicity is a long game, where crafting an interesting narrative around the show by telling her story through the lens of what the actual media and public WANTS to know.
Her support was invaluable and well beyond what I expected in the time that we spent together, she guided me through crafting a juicy headline, organizing details and images for the media and practically helped me write the story for them. The feedback that I have received from that press release has been very promising.
I’ve known and collaborated with Hope for over 6 years. I always knew that she was incredibly talented, open hearted and something special, but I really experienced her brilliance and passion for publicity during this project.”
DEBB COBB, SALES COACH & FOUNDER OF SLAY YOUR SALES
NICOLETTE SHAPED HER PERSONAL BRAND & LAUNCHED HER NEW CAREER IN THE CORPORATE WORLD.
“Her industry knowledge is unmatched.
We dove into clarifying my purpose and did a competitor/role model analysis on our call. This was SO helpful for me because I have squirrel brain and Hope kept me focused. I’m so glad that I did this call with Hope because she is a strategic GENIUS! She was able to connect me with several people in my target audience as well as point me towards a role model coach I’d never even heard of who I am now OBSESSED with!”
Nicolette A. Winn, MS, Success Strategist & Coach for MillenNial Women
LINDA CONTINUED TO SHOW HER COLLECTIONS ON RUNWAYS ACROSS THE WORLD & LAUNCHED HER SPEAKING CAREER SHARING HER STORY. SHE’S WRITING A BOOK.
“Hope helped me write my story, position myself as a speaker, and build the foundation for a book that will truly build my personal brand.”
Linda Rowe Thomas, Founder & Fashion Designer at Romas by LRT
GET INSTANT CLARITY ON YOUR MOST PRESSING BRAND PROBLEMS
POWER HOUR CALL
WHAT’S INCLUDED?
A POWER-PACKED ONE-ON-ONE 60 MINUTE VIDEO CHAT WITH HOPE TO GET INSTANT STRATEGIC INSIGHT AND THE CLARITY YOU NEED TO AGGRESSIVELY TAKE THE NEXT STEP WITH YOUR PERSONAL BRAND.
PRE-SESSION QUESTIONNAIRE: You'll get my signature pre-session questionnaire so we’re both on the same page before we begin (and ensure you get the absolute most out of the call). This questionnaire will reveal exactly where you are with your brand and what areas could use a little (or a lot) of work — it’s practically a mini coaching session in and of itself.
ONE HOUR STRATEGY CALL: Next, we’ll engage in an hour long Zoom call that’s personalized to exactly what your brand needs most right now. We’ll strategize solutions and develop a plan so you can move forward with intention, clarity, and, most importantly, actionable solutions.
STRATEGIC NOTES: A personalized recap of all the resources and action steps discussed during the call. (48 hours out)
EXCLUSIVE RESOURCES: Any resources, like Documents, PDFs, worksheets, templates, videos, etc. EXCLUSIVELY for my private clients. (48 hours out)
FEELING STUCK? Need an answer to a pressing brand or creative problem like… yesterday? A Power Hour Strategy Call will give you instant strategic insight and the brand clarity you need to move forward with confidence.
When it comes to your next steps with your brand there is something (or a lot of somethings—hello, shiny object syndrome) keeping you from moving forward. AND YOU’RE NOT ALONE.
We all get stuck in our own heads after ruminating over a project for the hundred-and-seventh time. Whether you’re just launching your personal brand or about to launch a monumental, brand-defining project like a book, getting the right feedback is invaluable. If you’re starting to realize that you need a professional opinion from someone with an outside perspective, keep reading.
CLARIFY your most pressing BRAND & CREATIVE PROBLEMS so you can move forward with CONFIDENCE.
HOW DO YOU KNOW IF THE POWER HOUR CALL IS RIGHT FOR YOU?
You’d like some direction about how to grow your personal brand from someone who isn’t so close to it.
You want feedback and critique on a new idea so you can stop the endless googling.
You need some strategic advice on your next steps ASAP (so you can stop calling your mom for advice).
You’d like a professional opinion about your project (because the generic advice you can find online has only gotten you so far).
You have huge ideas and plans but don’t know how to make them a reality.
IMAGINE FINALLY FEELING UNSTUCK AND READY TO MOVE FORWARD WITH ACTUAL STRATEGY AND ACTIONABLE STEPS YOU CAN TAKE IMMEIDIATELY TO ADVANCE YOUR BRAND.
Prioritizing when you want to do all the things is HARD. These calls are designed to solve a specific brand or creative challenge. During this highly productive hour, we’ll maximize your time by tackling one big challenge or a handful of smaller challenges you’re currently facing. Whatever your unique situation, we’ll create a session that works for you and your brand’s unique needs. From big picture branding questions like ‘what do you want to be known for’, to specific strategies to maximize your upcoming book launch, to your signature framework, you’ll leave with a fresh perspective and actionable advice.
THE INVESTMENT FOR THE POWER HOUR CALL: $497 USD
How do you know you’re ready? Working with me is right for you if…
You want to be featured in the media to share your projects, products, and initiatives.
You are holding back from promoting your projects & putting yourself out there because you don’t know what to say.
You struggle to talk about what your brand is about so you’re vague when sharing.
You want to promote yourself and your projects but you don’t want to feel too salesy or spammy.
Your current positioning isn’t fully highlighting what you bring to the table or your future potential.
You aren’t sure where to even start with your self-promotion strategy and you’re too close to your own brand to see it accurately.
You know you’re knowledgeable and skilled, but you don’t know how to position yourself as an expert.
You second guess yourself every time you try to promote your brand or your projects.
You need someone to tell you that your idea isn’t crazy (It isn’t. I promise.)
You’ve ever said “I want to be the <insert-celebrity-guru-name-here> of my industry.”
You need help making an action plan to actually get the recognition you deserve.
You’re sick of building your brand alone and want a trusted advisor on your team so you can learn from somebody else’s victories & mistakes.
IF YOU SAID YES TO ANYTHING ON THE ABOVE LIST…
WHAT ARE YOU WAITING FOR?
Here’s the truth: You can keep doing the same thing or you can decide to take action now and finally build the brand you want. You’ve wasted enough time trying to DIY your brand, it’s time for you to define your brand once and for all so you can devote your time, energy, and talents to plotting your next big project.
Not sure which package is right for you or just need help on a smaller, specific publicity project? Schedule a call or send me a message.